We’re starting 2026 with a powerful first campaign of the month, by Defensie.
By smartly linking its message to everyday situations, this cinema campaign managed to feel both familiar and emotionally engaging. Exactly the kind of storytelling that truly resonates on the big screen.
Chenling Zhang (brand & media strategist, MortierBrigade): “Just like our creative concept, real-life potential and transformation play a key role in the world of cinema. The big screen does our employer branding movie justice by bringing the world of Defense to life in an emotional and impactful way.”
👏 Congratulations to Defensie, Mortier Brigade and UM for delivering a campaign where message and medium came together perfectly.
A strong and inspiring start to the year ✨
Special Thanks to Brightfish Johan Nelemans.
#cinema #campaignOfTheMonth #advertising
By smartly linking its message to everyday situations, this cinema campaign managed to feel both familiar and emotionally engaging. Exactly the kind of storytelling that truly resonates on the big screen.
Chenling Zhang (brand & media strategist, MortierBrigade): “Just like our creative concept, real-life potential and transformation play a key role in the world of cinema. The big screen does our employer branding movie justice by bringing the world of Defense to life in an emotional and impactful way.”
👏 Congratulations to Defensie, Mortier Brigade and UM for delivering a campaign where message and medium came together perfectly.
A strong and inspiring start to the year ✨
Special Thanks to Brightfish Johan Nelemans.
#cinema #campaignOfTheMonth #advertising
