Cinema for her pleasure: how to reach the female audience
Cinema brings together a wide array of audiences – families with children, teens, general viewers, and cultural seekers. Basically, everyone.
Campaign of the Month – Visit Limburg
This months campaign of the month goes to… ✨Visit Limburg✨ with their beautiful 60 sec branding spot promoting tourism province of Limburg starring Matteo Simoni.
Laura Olaerts (deputy and chairman of Visit Limburg): “With this campaign we show how versatile and surprising Limburg is. The assets of our province are incorporated in the spot, and on the big white screen this unique experience comes into its own. Just like a cinema visit, Limburg immerses you in another world – just a little more intense, just a little … more surprising. Via a cinema campaign we also reach a younger, active and upscale audience. So an ideal complement to our broader TV/OLV campaign.”
Special thanks to: the entire Visit Limburg team, Matteo Simoni, production house CZAR.BE , media agency Wavemaker Belgium and Kelly Bogaerts
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Campaign of the Month – CM
✨ The Campaign of the Month is… CM ✨ with a beautifully emotional campaign!
