My favorite piece of creative work – Glenn Van den Herrewegen

I chose “Immortal Fans” as my favorite piece of creative work.

Modern advertising often lacks the ‘wow’ factor. But this campaign  definitely has it. To this day I keep thinking back on how to connect smart insight to meaningful solutions. Die-hard sports fans make sure their heart can still beat on for their beloved club by teaming up with an organ donation center. It shows that their love for their team is so intense it even transcends death. Wow.