The power
of the big screen
We don't just believe in cinema, we measure its impact.
At Brightfish, we combine industry data, independent studies, and real audience insights to prove how cinema advertising outperforms other media. From attention and emotion to brand building and storytelling, our research highlights why the big screen remains one of the most effective platforms for advertisers. Because data-backed decisions lead to high-impact results.
BRAND AWARENESS
Build a stronger brand
Cinema is the biggest contributor to brand awareness among all AV-platforms. It delivers 3x the impact of online video on brand love and delivers almost twice the contribution of TV per person reached.
Cinema advertising increases top-of-mind awareness and brand favourability in a premium, high-attention environment.
ATTENTION
Total focus, no distractions
Attention is a finite resource and cutting through “the noise” is more difficult than ever. Reaching a person with your ad with their full attention, is reaching them in a more meaningful and long-lasting way.
It’s no surprise, that (according to the study by Lumen Research) ads played in cinemas rank number one for consumer attention when measured against all other video platforms. 24 Seconds of a 30″ ad and 48 seconds of a 60″ ad are viewed in cinema. A far greater proportion of your ad will be seen in cinema vs views on other channels.
EMOTION
Emotion on a bigger scale
Emotion plays a central role in the cinema experience. Watching content on the big screen naturally triggers stronger emotional responses due to the scale, sound and immersive environment of the cinema. Unlike most media channels, the cinema experience is shared collectively, with audiences reacting simultaneously to the content on screen. This shared attention amplifies emotional responses and creates a heightened level of immersion, turning cinema viewing into a true event rather than simply another media ‘channel’.
The big screen does not merely show your message, it amplifies it. Advertising shown in cinema generates stronger emotional reactions, making brands more memorable and increasing purchase intent.
LONG-FORM STORYTELLING
Made for stories to unfold
Cinema offers brands a rare opportunity to tell richer, more engaging stories. Unlike many other media channels where advertising must compete with distractions or strict time constraints, the cinema environment allows for longer formats that let a narrative unfold naturally.
Free from rush or clutter, this creates space for brands to build atmosphere, develop characters, and connect emotionally with audiences. When audiences are fully engaged, brand stories resonate more deeply, strengthening perception, increasing brand affinity, and turning advertising into a memorable part of the overall cinema experience.
TRUST & BRAND SAFETY
The most trusted format
Cinema is consistently recognized as the most trusted medium for advertising, providing brands with a positive environment where audiences are attentive and receptive. When it comes to brand safety, cinema offers unparalleled control: advertisers can select the exact location, the film, and the placement of their spot within the ad reel.
Combined with a fully opt-in audience and a bot‑free, immersive experience, cinema provides marketers with a premium, risk‑free environment to engage their audiences.
Real Brands, Real Impact
