Brightfish

BRAND

AWARENESS

Brand awareness in cinema is like the hidden gem of advertising! It helps films shine in a crowded market, drawing in audiences who know and love the brand. When people recognize and trust a movie brand, they’re more likely to buy tickets, grab the merch, and spread the word. Plus, strong brand awareness builds excitement for future releases, keeping fans eagerly coming back for more.

BRAND AWARENESS

The impact of cinema

Fortunately, cinema is the biggest contributor to brand awareness among all AV platforms. Cinema delivers 3x the impact of online video on brand love and delivers almost twice the contribution of TV per person reached.

Source: Kantar CrossMedia Database, European data Love metric: Love, meets needs Cinema: 42 | TV: 122 | Online Video: 55

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
Founder of Ogilvy & Mather

Real Brands, Real Impact

Panache & Brightfish Podcast: How Cinema Advertising Is Evolving

In case you have 44 minutes and are in dire need of a podcast episode that will enlighten you on all things cinema, check out our beloved Florent on Le Podcast de Panache!
Read more

Campaign of the month – RGMA

The jury has decided and our Brightfish Cinema Campaign of the month goes to RGMA for their Alpha Romeo campaign.
Read more

Campaign of the Month – Kursaal Oostende

Presenting our cinema Campaign of the Month: Kursaal Oostende with a brilliant and beautiful ad with a pay off we can all believe in: The Power of Live.
Read more
More Articles

Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

Article 3. Privacy

The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy. By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).

Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.