Your brand deserves
the biggest screen
Full attention
In a world full of scrolling and swiping, real attention has become a rare commodity. But in cinema? You sit down. And you watch. Big screen. Powerful sound. No distractions. All eyes on your story, your brand, your logo.
Advertising becomes an experience.
It combines attention, emotion and engagement like no other medium. And that’s exactly what makes cinema advertising so powerful. Not a fleeting impression, but a message that makes an impact and stays with you, from the cinema auditorium to the ride home and beyond.
That’s why cinema
is definitely worth considering.
How do you build a successful
cinema advertising campaign
without blowing your annual budget?
We understand you probably have a lot of questions. How does it work?
Where do you even start? How can you get the most out of your cinema campaign?
And, of course: what will it cost?
1
Define the objective
of your campaign
What is the key message you want to bring to our cinema audience? Do you want to fill a vacancy? Promote an offer? Or simply see your beautiful logo shine on the big screen?
2
Get an ad spot ready
(or maybe you already have one!)
Don’t worry about technical specifications or creative requirements. We’ll help you optimise, adapt, edit or convert your video. And if you don’t have an ad spot yet, we’ll be happy to help you create one, with pleasure! Did you know, by the way, that most online video ads already have the right resolution for our cinema screens?
3
Define your cinema audience
Who do you want to see your spot? Families? Adults? Horror fans? Spider-Man aficionados? You can start building, and testing and budgeting, your campaign in our Campaign Composer. Experiment as much as you like!
4
You’re convinced OR you need a helping hand?
No worries. Everyone at Brightfish is a cinema expert. Some are a little more creative than others (usually our creative team but it’s probably best to keep them away from your media budget, because that’s where our sales team really excels). Strategy, planning, technical support: we’ll look at it all together. Once you’re ready to make your brand part of the cinematic universe, it’s time for Step 5.
5
The technical stuff
(which is really mostly our problem)
Objectives aligned, audience defined, ad spot delivered or created together? Then it’s our job to make sure your ad steals the show on the big screen, both visually and sonically. Time for… Step 6.
6
Sit back
Listen to the experience of:
GLENDA BALLIEUL
COUNTRY MANAGER BENELUX-FRANCE
PHANTASIALAND
LOUISE ARNALSTEEN
MARKETING & COMMUNICATION COORDINATOR
WERELDHAVE
SIMULATE YOUR CAMPAIGN
CONVINCED BY THE POWER OF CINEMA
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Brightfish nv
Brightfish is the Belgian market leader in cinema advertising and commercializes a wide range of media channels in and around Belgian cinemas.
Brightfish nv
Eeuwfeestlaan 20 (invoicing)
Kampioenschapslaan 1 (mailing)
1020 Brussel
Belgium
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