Bring your brand
To life
Your ad gets full attention
No distractions, no skipping:
- 98.3% of the audience is seated before the movie starts, and 87.8% before the preshow.
- Cinema advertising increases ad liking and brand consideration by up to 40%.
- Cinema is an environment that naturally encourages focus and enhances message impact.
OUR CINEMA NETWORK
Our cinema network spans every major city and region in Belgium, offering a premium movie going experience. From iconic flagship locations in Brussels and Antwerp to modern multiplexes in Leuven and Ghent, each cinema is equipped with the latest in projection and sound technology.
OUR CINEMA PRESHOW
At the movie theatre, our preshow is very recognizable. It starts (and ends) with our Brightfish jingle and runs for a maximum of 13 minutes.
Our cinema preshow runs before every movie, every day, at every screening, nationwide, delivering guaranteed, high-impact visibility across our full cinema network.
A “Cinema Week” starts on Wednesday and ends on Tuesday, providing structured scheduling and consistent, repeated exposure that builds brand recall.
The Premium Positions at the end of our preshow are only available for National distribution, and only for Mission Everyone and Mission Restricted. A premium index will be applied.
SILVER
The second to last ad in the Brightfish ad reel.
PREMIUM INDEX: +10%
GOLD
The last ad of the Brightfish ad reel.
PREMIUM INDEX: +20%
TITANIUM
A premium position outside our ad reel.
PREMIUM INDEX: +30%
THREE THINGS TO KEEP IN MIND
There are three key factors that need to be considered, because they influence the overall pricing.
WHERE
Not only the number of cinema locations you choose for your cinema campaign is important, their size has an influence as well.
WHEN
The period you choose for your cinema campaign, whether one week or multiple weeks, is subject to the Seasonal Index.
AD LENGTH
Be aware of a price variation according to the length of the ad (measured in seconds), with the epicenter set at 30sec.
PEACE OF MIND
Our minimum guarantee for 2026
With a campaign period of at least 4 weeks, a minimum of 85% of the estimated contacts (forecast) are offered as a minimum guarantee.
(not applicable to local campaigns)
