98.3% of the audience is seated before the movie starts, and 87.8% before the preshow.
Cinema advertising increases ad liking and brand consideration by up to 40%.
Cinema is an environment that naturally encourages focus and enhances message impact.
OUR CINEMA NETWORK
Our cinema network spans every major city and region in Belgium, offering a premium movie going experience. From iconic flagship locations in Brussels and Antwerp to modern multiplexes in Leuven and Ghent, each cinema is equipped with the latest in projection and sound technology.
CINEPARK NATIONAL
includes ALL cinema locations in the Brightfish advertising network. 100% of total screens
At the movie theatre, our preshow is very recognizable. It starts (and ends) with our Brightfish jingle and runs for a maximum of 13 minutes. Our cinema preshow runs before every movie, every day, at every screening, nationwide, delivering guaranteed, high-impact visibility across our full cinema network. A “Cinema Week” starts on Wednesday and ends on Tuesday, providing structured scheduling and consistent, repeated exposure that builds brand recall.
OUR PRESHOW
The Premium Positions at the end of our preshow are only available for National distribution, and only for Mission Everyone and Mission Restricted. A premium index will be applied.
SILVER
The second to last ad in the Brightfish ad reel.
PREMIUM INDEX: +10%
GOLD
The last ad of the Brightfish ad reel.
PREMIUM INDEX: +20%
TITANIUM
A premium position outside our ad reel.
PREMIUM INDEX: +30%
THREE THINGS TO KEEP IN MIND
There are three key factors that need to be considered, because they influence the overall pricing.
WHERE
Not only the number of cinema locations you choose for your cinema campaign is important, their size has an influence as well.
The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.
Article 2. Participation
Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.
Article 3. Privacy
The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy.
By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).
Article 4. Prizes
Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.
Article 5. Regulations
Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.