“We chose cinema to complement the Range Rover Sport’s TV campaign, building extra impact and desire during the campaign period. We are therefore very pleased with the 60-second version of this TV commercial that fully supports this through ‘British refinement with a twinkle in the eye.”

“At Basic-Fit, we believe in physical and mental health. In Flanders, one in three young people struggle with mental challenges, making our mission more important than ever. We make fitness accessible to everyone, so that people can work on both body and mind, thus creating a positive impact on society. Our collaboration with singer Claude is a great addition to make the topic around mental health discussable. His positive energy motivates to actively work on your health. Because of the powerful message and emotion in this campaign, cinema is the perfect medium to share our story.”

“With the STRIPS.BE app, Standard Publishing offers access to endless digital reading pleasure with thousands of comics. To powerfully highlight this visual product, we chose a visual medium: the cinema. This way we reach our intended target group in an impactful and unique way.”

“In this campaign, Hey’s stuntman pulls off new stunts that are as spectacular as they are original. So much so that our spots come even closer to the Hollywood movie plots that marked our childhood. You can clearly spot a nod to the film ‘Speed’. It was therefore obvious to us that a long version (60”) had to be shown in cinemas, so the audience could fully experience the spot.”

“We are always looking for impactful channels and touchpoints to reach our diverse target groups. In that respect, the cinema is a relevant and, above all, high-quality context in terms of image, sound and context for conveying our message. In the overall audiovisual media mix, cinema guarantees high-quality and useful complementary reach.”

“Bol is het nummer 1 Sint merk van Vlaanderen. De Sinterklaascampagne wil de magie van dit kinderfeest vergroten onder ouders en kinderen. Dit doen we met Het Grote Speelgoedboek én De Grote Speelgoedapp. Een app waarin kinderen zich volledig kunnen onderdompelen in de Sint magie met het tot leven brengen van speelgoed d.m.v. AR, het maken van een digitaal verlanglijstje en het beleven van avonturen in het magische pakhuis van Sint. Cinema is bij uitstek een medium dat magisch, groots en impactvol is. Door middel van bioscoopreclame, OOH in en rondom cinemazalen en een bioscoop activatie zetten wij dit medium optimaal in om De Grote Speelgoedapp uit te lichten.”

“We chose cinema as our medium because it’s the perfect place to make the invisible visible. On the big screen, even what you normally don’t see—like harmful substances in packaging—becomes strikingly clear.”

“It was always very clear to us that the CM commercial as a social insurer definitely had to be shown in the cinema. Because this beautiful 60-second spot really comes into its own on the big screen. The cinema environment offers a unique opportunity to capture the audience’s full attention, free from the distractions commonly found at home. The immersive experience of the large screen ensures that the message is delivered with maximum impact. Additionally, the communal aspect of watching a film in a theater can enhance the emotional connection to the content, making the message more memorable and effective ”