Creative Case: Orange

Ghostbusters Frozen Empire logo alongside the Orange telecom brand logo.

For the release of the new Ghostbusters movie, we teamed up with Orange and created a match between the cinema experience and the core concept of the current Orange campaign. The only thing in life that has to go superfast, is your internet. Not your night at the cinema.

So imagine being in a cosy auditorium. Date night. Great movie. The lights go out and the movie begins. And 15 seconds later, it’s all over and the lights come back. You would be surprised, right? Well, so was the audience for the new Ghostbusters movie, a few weeks ago.

 

Enjoy!

share this post

RELATED CASES

Gray-black logo with a circular design. In the middle the logo of 'Brightfish'. Around the circle the text "Campaign of the Month". At the bottom of the date: October 2024.

Campaign Of The Month – October 2024

This months Campaign of the month is from Bol.com. This campaign was chosen for its outstanding use of cinema, evaluated against several key criteria.
Background of nature, holidays and a swimming pool, with a sun lounger with a man in the foreground, and the title: Blockbusters are in Bloom.

The summer blockbusters you can’t miss!

Everyone is predicting the same thing: it’s going to be an extremely hot summer. And we all know what that means: people in need of some cooling down.
Campaign of the month summer 2025 Defender in a desert landscape with a gray Defender car.

Campaign Of The Summer – DEFENDER

The Campaign of the Month is… Defender Portals 🚙 This summer, Defender introduced Portals, a new brand campaign marking the next chapter in its evolving identity.