BRIGHTFISH WEEKLY – W42
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RELATED CASES
Campaign of the Month – Defensie
We’re starting 2026 with a powerful first campaign of the month, by Defensie.
By smartly linking its message to everyday situations, this cinema campaign managed to feel both familiar and emotionally engaging. Exactly the kind of storytelling that truly resonates on the big screen.
My favorite piece of creative work – Noa Luiten
This is one of many favorites that shows what advertising for me is about: taking a different look at everyday things.
My favorite piece of creative work – Isah Waes
The Tampon Book is one of my favorite PR cases. In its simplicity, it’s a very clever way to raise awareness about a social problem, and most importantly: