We don’t just believe in cinema—we prove it.
Inside the cinema, there are no banners, no pop-ups, no background noise and no skippable ads. Just your story, in high definition, on a screen that’s larger than life. This undivided attention translates into higher brand recall and stronger emotional engagement, ensuring your ad sticks long after the credits roll.
Cinema advertising is built for attention. In a world of skipping, scrolling, and muting, the big screen commands 85% viewer attention. That’s far above TV (40%) or digital platforms (20–30%). Your message is not just seen; it’s experienced.
Cinema ads hold the highest viewer attention, with ads being watched for an average of 48.3 seconds for a 60-second ad and 23.9 seconds for a 30-second ad.
How does cinema attention perform vs other ad channels?
– TV ads only hold attention for about 15.5 seconds (for a 30s ad) and 7.4 seconds (for 15 second for ad).
– Non-skippable YouTube ads get about 3.6 seconds.
– Other digital ad formats like Bumper, Facebook Mobile Feed Video, Instagram Story, TikTok, and Display ads have attention times ranging roughly from 1.0 to 2.8 seconds.
Cinema advertisings are the attention champion in terms of capturing and holding audience attention, compared to other ad platforms.
With audience forecasting and guaranteed admissions data, we make sure your message reaches exactly the audience you aim for with total focus and no distractions.
Our Black Box research platform proves the impact of focused attention on brand metrics from awareness to purchase intent.