The Case of ICELANDAIR

Black Box, Brightfish’s market research tool, put – among other cases – the long format Icelandair ad to the test. The result were exceptional. Brand recognition and purchase intent shot through the roof. But don’t take our word for it. Here’s Nadia Abulrida.

https://www.brightfish.be/wp-content/uploads/2024/03/icelandair_case-720p.mp4
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