The Young Lions: WE GOT THEM!

A dedicated jury of hard-working media professionals has done it: 7 teams of #YoungCreatives and #Marketers have been selected to take on the challenge of defending our small country in the big Palais des Festival in Cannes.

Belgium will, for the very first time and with special thanks to Hey! for sponsoring, be represented in all 7 #YoungLions categories at the Cannes Lions International Festival of Creativity in June.

And here they finally are, the 14 heroes on their way to global fame:
















Here’s Johan Roelandt, DVLR DDB, jury president:

“It was an inspiring day for all jury members. The young teams surprised us with their fresh take on the existing  concept for hey! brand. Especially in the category design the level of excellence  was very high and it was pretty hard to choose a winning team. All the work was good, but some of it was great and we are sure the winners will make all of us proud in Cannes.”

If you want to get to know the teams better or simply find out what they’re up to in Cannes, you can follow their (future) adventures on Instagram @younglionsbelgium.

Thank you again to the lovely people at Hey! and especially thank you to everyone who participated this year. In case you want to go for it again next year: don’t be a stranger!

Good luck to everyone. We’re all counting on you.


Thank you to our jury Kim Temmerman Guy Spaey Miguel Aguza Claire DELABRE Delphine Lenel Jan Macken Fiona Boyle


And our Lions, DESIGN: Eline Dewulf Jasper De Lange DIGITAL: Maxime Vanormelingen Mathias Renaux FILM: Ella Van Cappellen Sophie Oome MARKETERS: Jari Tuyaerts Loïc Maritte MEDIA: Jasper Macken Noa elise Luiten PR: Isah Waes Lisa Decré PRINT: Lukas Vos Glenn Van Den Herrewegen


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