Jarne Eetesonne and Manuel De Vos, creatives at Happiness, explain how the winning idea came to life.
Winner of 1 Gold Lion and 1 Silver Lion in ‘Entertainment Lions For Gaming’, 1 Silver Lion in Direct, 1 Silver Lion in Audio & Radio and 1 Bronze Lion in Social and Creator.
2024
Pulse of Nature for Veolia
Antoine Wellens, senior copywriter, and Vanessa Hendrickx, senior art director, at AKQA Brussels explain how the winning idea came to life.
Winner of 1 Bronze Lion in ‘Creative Data Lions’.
2024
Call Glenn for Child Focus
Tomas Van Loon and Patrick Vermeylen, creatives at VML, talk about how the winning idea came to life.
Winner of 1 Silver Lion in Health & Wellness and 1 Bronze Lion in PR.
2024
50 Years for Film Festival Ghent.
Koen Mortier, director, producer and owner of Czar, talks about how the winning idea came to life.
Winner of 1 Silver Lion in Film Craft.
2023
The Mammoth Meatball for VOW
Sarah Savoir, account manager at VML (aka Wunderman Thompson) talks about The Mammoth Ball for Vow, which won awards in Cannes but was also recognised at Eurobest 2023 and picked up an Epica Grand Prix!
Winner of 1 Bronze Lion in PR.
2023
Sobercoins for The City Of Balen
Lode Vochten, creative director at Happiness, talks about Sobercoins. A small but rightfully awarded campaign for the Municipality of Balen.
Winner of 1 Bronze Lion in Health & Wellness.
2022
The Street Configurator for Volvo
Peter Ampe (FamousGrey) on creativity, Cannes and a great case for Volvo!
Winner of 1 Gold Lion in Creative Commerce.
2022
The Breakaway for Decathlon
Debby De Ridder (BBDO Brussels) on creativity, Cannes and a great case for Decathlon, winning two Grand Prix in Cannes.
Winner of 1 Grand Prix in PR, 1 Grand Prix in Creative Strategy, 1 Silver Lion in Creative Strategy, 1 Bronze in ‘Entertainment Lions For Sport’, 1 Bronze Lion in Brand Experience and Activation and 1 Bronze Lion in Media.
2022
The Poncho Poster for Brussels Mobility
Joost Berends (Mortierbrigade) on creativity, Cannes and a great case for Brussel Mobiliteit/Bruxelles mobilité: The Poncho Poster.
Winner of 1 Bronze Lion in Outdoor and 1 Bronze Lion in Design.
2022
Reduce The Ride for Husk (D’Ieteren)
Geoffrey Hantson (Happiness) on creativity, Cannes and a great case for Husk (D’Ieteren).
Winner of 1 Gold Lion in Creative B2B and 1 Silver Lion in PR.
2022
The Millboard for Mercedes-Benz
Davy Caluwaerts (Publicis Groupe) on creativity, Cannes and a great case for Mercedes-Benz.
Winner of 1 Bronze Lion in Media.
2022
Seen from a Mini for Mini
Steven Janssens (TBWA\Belgium) on creativity, Cannes and a great case for Mini.