If you are considering putting your ads in cinema in April, here’s why you should stop worrying and love the opportunity. (A Dr. Strangelove reference. Who knew we had it in us!)

In April, Super Mario Galaxy, the long-awaited sequel to the highly successful Super Mario Bros movie will be released globally,
only in theaters.
For reference, Super Mario Bros was the second biggest movie of 2023. You know, that year with tiny releases like Barbie and Oppenheimer? Yeah.
Expectations for this sequel are pretty high.
So we thought we’d let you know.
Another bonus for you, should you choose to link your campaign to Super Mario Galaxy, is its very interesting and clear-cut visitor profile. See below.
April should be a no-brainer for brands that are looking for a highly attentive Family audience, keeping in mind the movie line-up and the simple fact the Easter Holidays will have entire families running to a theatre near them.
Now, for those of you who are not specifically looking for a Super Mario experience, April has other excellent movies in stock, that we expect will do great and could be an absolute opportunity for you and your campaign:

The Devil Wears Prada 2
Female, Fashion, Fabulous. The cult hit will be back, and so should you.

Michael
Very, very long-awaited, and a trailer that knocked everyone’s
(shiny white) socks off.
For an up-to-date overview of all releases in April,
check out our movie calendar.
April seems far away but will be here in a heartbeat. So let us know if we can help you link your campaign to these tentpole movies!
Kim, Kelly, Johan, Naomi (she’s back!), Florent and Bart (the New Kid, happy to have him!) are at your service.
Ok, you made it to the end of this e-mail. That deserves a reward.
To celebrate the release of Marty Supreme (release 18/02),
we are giving away one table tennis table for your
office, basement, garden or parking lot.
Would you like that? Would you like to be like Marty?
Then click here to participate! You have until 18/2, the release date of the movie. Good luck!
The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.
Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.
Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.
Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.