Campaign of the month – AXE
✨ The Campaign of the Month is… AXE ✨
For the very first time, AXE took its bold creativity to the big screen and the result was unforgettable. With a series of high-quality spots crafted for a young target group, the campaign leaned into humor as its secret weapon, making cinema audiences laugh while leaving a lasting brand impression.
AXE explains:
“Our cinema advertising strategy delivered big-screen impact and premium branding directly to our target audience. It was a powerful complement to our video-centric campaign, significantly boosting overall effectiveness.”
Congratulations to Axe, Femke van Rijt, WPP Media Mindshare and Johan Nelemans
RELATED CASES
VIP Night: FERRARI
From time to time, we gather our clients in the warm embrace of a cinema auditorium for a lovely VIP night. Check out the vibe of our Ferrari-night here.
The Brightish hidden movie challenge is back!
The 8th Hidden Movie Challenge is here, and it’s full of cinematic chaos!
My favorite piece of creative work – Isah Waes
The Tampon Book is one of my favorite PR cases. In its simplicity, it’s a very clever way to raise awareness about a social problem, and most importantly: