Campaign of the month – AXE
✨ The Campaign of the Month is… AXE ✨
For the very first time, AXE took its bold creativity to the big screen and the result was unforgettable. With a series of high-quality spots crafted for a young target group, the campaign leaned into humor as its secret weapon, making cinema audiences laugh while leaving a lasting brand impression.
AXE explains:
“Our cinema advertising strategy delivered big-screen impact and premium branding directly to our target audience. It was a powerful complement to our video-centric campaign, significantly boosting overall effectiveness.”
Congratulations to Axe, Femke van Rijt, WPP Media Mindshare and Johan Nelemans
RELATED CASES
We have a team!
Elisa and Daan will represent our country in the Young Lions Film Competition in Cannes this year (Congratulations you two!)
GEN Z LOVES HALLOWEEN
This will not be news to you, but if you want to reach a young, slightly more female audience in cinema, Halloween and horror movies in general are where you…
My favorite piece of creative work – Jari Tuyaerts
My favorite piece of creative work is the Nike “Take it to the next level” campaign from 2009, with commercial directed by Guy Ritchie.