Brightfish

Campaign of the month – Hey!

✨ The Campaign of the Month is… Hey!✨
A breathtaking 60-second storytelling spot that builds on the now-iconic ‘stuntman’ universe with a twist you won’t see coming.

Created exclusively for cinema, this powerful film grabs the full attention of the audience and takes them on an emotional rollercoaster, suspenseful, cinematic, and unforgettable. It’s the kind of story that could only be told on the big screen.

🎬 To be admired all summer long, in cinemas only.

Nicolas De Preer, Communication Manager, Hey!: “In this campaign, Hey’s stuntman pulls off new stunts that are as spectacular as they are original.
So much so that our spots come even closer to the Hollywood movie plots that marked our childhood. You can clearly spot a nod to the film ‘Speed’.
It was therefore obvious to us that a long version (60”) had to be shown in cinemas, so the audience could fully experience the spot.”

Congratulations to Hey!, BBDO, Havas, Nicolas De Preer, Phillipe Heurts, Miguel Aguza and Kelly Bogaerts.

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Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

Article 3. Privacy

The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy. By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).

Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.