Campaign of the month – Hey!

 The Campaign of the Month is… Hey!
A breathtaking 60-second storytelling spot that builds on the now-iconic ‘stuntman’ universe with a twist you won’t see coming.

Created exclusively for cinema, this powerful film grabs the full attention of the audience and takes them on an emotional rollercoaster, suspenseful, cinematic, and unforgettable. It’s the kind of story that could only be told on the big screen.

 To be admired all summer long, in cinemas only.

Nicolas De Preer, Communication Manager, Hey!: “In this campaign, Hey’s stuntman pulls off new stunts that are as spectacular as they are original.
So much so that our spots come even closer to the Hollywood movie plots that marked our childhood. You can clearly spot a nod to the film ‘Speed’.
It was therefore obvious to us that a long version (60”) had to be shown in cinemas, so the audience could fully experience the spot.”

Congratulations to Hey!, BBDO, Havas, Nicolas De Preer, Phillipe Heurts, Miguel Aguza and Kelly Bogaerts.