Campaign Of The Summer – DEFENDER
The Campaign of the Month is… Defender Portals 🚙
This summer, Defender introduced Portals, a new brand campaign marking the next chapter in its evolving identity. At the centre is The Journey, a 60-second cinema film that brings the Defender world to life through four protagonists, each reflecting the brand’s belief in modern heroism and the courage to embrace the impossible.
Created exclusively for the big screen, The Journey uses cinema’s immersive power to position Defender not simply as a vehicle, but as a brand world: tough, purposeful, and emotionally resonant. The film signals Defender’s long-term commitment to storytelling at scale, with a focus on emotional connection, cinematic craft, and a clear articulation of its core values, an experience designed for the cinema.
Congratulations to Defender to JLR , Valentijn Braam and amaury nobels, to Hearts & Science , An Georgina De Clercq and everyone involved in bringing this bold vision to life.
Special thanks to Kelly Bogaerts
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