Creative Case: Orange

Ghostbusters Frozen Empire logo alongside the Orange telecom brand logo.

For the release of the new Ghostbusters movie, we teamed up with Orange and created a match between the cinema experience and the core concept of the current Orange campaign. The only thing in life that has to go superfast, is your internet. Not your night at the cinema.

So imagine being in a cosy auditorium. Date night. Great movie. The lights go out and the movie begins. And 15 seconds later, it’s all over and the lights come back. You would be surprised, right? Well, so was the audience for the new Ghostbusters movie, a few weeks ago.

 

Enjoy!

share this post

RELATED CASES

Brightfish Weekly 37 box office forecast and top 3.

BRIGHTFISH WEEKLY – W37

Your weekly nugget of cinema news! A look into the past and future of the Belgian cinema releases.
McCain ad banner with a man in a car outside and slogan: "Born to share"

40 years of McCain

Proud to look back at our successful ‘McCain 40 Years – Born to Share’ activation and partnership!
Title card reading "Movie Releases in 2025" in bold gold lettering against a dark, starry background with light rays.

Movie Releases – Coming in 2025

This years’s movies are bigger, bolder and better than ever. Here’s your first look at what’s to come! 🎥✨