It was actually a Young Lions winner back in 2012.
I’ve always loved that campaign because Guerrilla Marketing has always resonated with me. Furthermore, they succeeded in encapsulating their USP and tagline, ‘We know drama,’ and drawing everyone into it.
✨ The Campaign of the Month is…Fostplus ✨ With a light touch of humor and creative storytelling, this campaign turns everyday household waste into an engaging cinema experience.