My favorite piece of creative work – Noa Luiten
“Follow the Arches -McDonald’s”
This is one of many favorites that shows what advertising for me is about:
taking a different look at everyday things.
RELATED CASES
Cinema for her pleasure: how to reach the female audience
Cinema brings together a wide array of audiences – families with children, teens, general viewers, and cultural seekers. Basically, everyone. It’s cinema.
Campaign of the Month – Defensie
We’re starting 2026 with a powerful first campaign of the month, by Defensie.
By smartly linking its message to everyday situations, this cinema campaign managed to feel both familiar and emotionally engaging. Exactly the kind of storytelling that truly resonates on the big screen.
The Bol.com cinematic universe
During the fall holidays, Bol.com took over the cinematic universe with sampling, digital signage visuals and – of course – a targeted campaign on the Big Sc…