Brightfish

SUMMER IS APPROACHING!

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With the summer finally approaching and that miserable spring weather behind us, 

we’re ready to give you an update on how cinema performed these last months.

    

A few learnings:

1. Holidays, schmolidays

The different timings for the Easter Holidays in the north and south part of our country had no negative effect on cinema attendance. Quite the contrary; the ‘off’ period between both holidays was just as popular as the holiday weeks themselves. And for those advertisers who signed in on our Easter Promo… Well, that was a great move 😉

 

2. Long Live King Mario

We told you the Super Mario Movie was going to perform very well, but even we underestimated the power of the Italian plumber. In our forecast we predicted 450K, but we’re well over 550K now. On top of that, total cinema attendance between w15 and w20 was 30% higher (!!) than last year, for that same period.

 

3. More to Come

More than ever, we have absolute confidence in upcoming releases this summer and in September. End of year, that’s a given, obviously, but there’s no need to wait until then to put your ads on the big screen. Here’s a taste of things to come, and a small reminder we still have our Summer Promo in full effect, until the end of September. So for all things Back To School, cinema is, has been and always will be the place to be!

    

https://campaign-image.eu/zohocampaigns/20891000015222004_1_1634726962938_zc-noimage.png

    

Need more info on all this or tips on how to prepare a perfect pre-cinema 

Summer Cocktail? Kim, Kelly, Lindsay and Johan have everything you need.

Enjoy!

 

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Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

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Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.