Black Box, Brightfish’s market research tool, put – among other cases – the long format Icelandair ad to the test. The result were exceptional. Brand recognition and purchase intent shot through the roof. But don’t take our word for it. Here’s Nadia Abulrida.
My favorite piece of creative work – Ella Van Cappellen
‘Save Ralph’ has always stuck with me since the first time I saw it. Everything about this video is spot on: from the documentary style to all the little det…