The Case of ICELANDAIR
Black Box, Brightfish’s market research tool, put – among other cases – the long format Icelandair ad to the test. The result were exceptional. Brand recognition and purchase intent shot through the roof. But don’t take our word for it. Here’s Nadia Abulrida.
RELATED CASES
The Newbies in Cannes
In case you missed an episode or want to have a comfortable sound playing in the background (if ‘Friends’ can do it, even after more than 20 years, so can we!)
My favorite piece of creative work – Maxime Vanormelingen
My favorite campaign of all time was actually a Young Lions winner back in 2012.
Campaign of the Month – Kursaal Oostende
Presenting our cinema Campaign of the Month: Kursaal Oostende with a brilliant and beautiful ad with a pay off we can all believe in: The Power of Live.