It was actually a Young Lions winner back in 2012.
I’ve always loved that campaign because Guerrilla Marketing has always resonated with me. Furthermore, they succeeded in encapsulating their USP and tagline, ‘We know drama,’ and drawing everyone into it.
Black Box, Brightfish’s market research tool, put – among other cases – the long format Icelandair ad to the test. The result were exceptional. Brand recogni…
The campaign of the month is… Standaard uitgeverij with their STRIPS .be spot. They deserves all the glory this month for originality and the nostalgic fee…