ATTENTION
Attention is a finite resource and cutting through “the noise” is more difficult than ever. Why is attention so important to all media? It ensures a qualitative reach. Reaching a person with your ad with their full attention, is reaching them in a more meaningful and long-lasting way. And through attention, all media can be compared in the same way. In research data, cinema scores very high, partly due to the ideal conditions of the medium.
READY, SET, GO!
Cinema audiences are primed to pay attention
They’re in a positive, open and unique mindset.
Source: ValMorgan - 2022 - CineTAM Plus
ENGAGEMENT
Actual time spent looking at the screen
A far greater proportion of your ad will be seen in cinema versus views on other channels.
In cinema, 24 seconds of a 30” and 48 seconds of a 60” are viewed.
Source: Lumen Attention Research Project April 2022 / Onscreen Ad Impressions: Cinema Ads = 1,347
Norms Source: TV data = Tvision / YouTube, Facebook, OOH, Display data = Lumen Research
ATTENTION = IMPACT
Source: Amplified Intelligence - 2022 - Media Rating Council (MRC) viewability benchmarks
AVERAGE VIEW TIME
Actual time spent looking at the screen
A far greater proportion of your ad will be seen in cinema versus views on other channels.
In cinema, 24 seconds of a 30” and 48 seconds of a 60” are viewed.
Source: Lumen Attention Research Project April 2022 / Onscreen Ad Impressions: Cinema Ads = 1,347
Norms Source: TV data = Tvision / YouTube, Facebook, OOH, Display data = Lumen Research
ATTENTION FUNNEL
Real Brands, Real Impact
