Brightfish

ATTENTION

Attention is a finite resource and cutting through “the noise” is more difficult than ever. Why is attention so important to all media? It ensures a qualitative reach. Reaching a person with your ad with their full attention, is reaching them in a more meaningful and long-lasting way.  And through attention, all media can be compared in the same way. In research data, cinema scores very high, partly due to the ideal conditions of the medium.

READY, SET, GO!

Cinema audiences are primed to pay attention

They’re in a positive, open and unique mindset.

Source: ValMorgan - 2022 - CineTAM Plus

ENGAGEMENT

Actual time spent looking at the screen

A far greater proportion of your ad will be seen in cinema versus views on other channels.
In cinema, 24 seconds of a 30” and 48 seconds of a 60” are viewed.

Source: Lumen Attention Research Project April 2022 / Onscreen Ad Impressions: Cinema Ads = 1,347
Norms Source: TV data = Tvision / YouTube, Facebook, OOH, Display data = Lumen Research

ATTENTION = IMPACT

Source: Amplified Intelligence - 2022 - Media Rating Council (MRC) viewability benchmarks

AVERAGE VIEW TIME

Actual time spent looking at the screen

A far greater proportion of your ad will be seen in cinema versus views on other channels.
In cinema, 24 seconds of a 30” and 48 seconds of a 60” are viewed.

Source: Lumen Attention Research Project April 2022 / Onscreen Ad Impressions: Cinema Ads = 1,347
Norms Source: TV data = Tvision / YouTube, Facebook, OOH, Display data = Lumen Research

Marketers should pay more attention to attention!
Mark Ritson
Marketing Educator, Columnist and Consultant

ATTENTION FUNNEL

In terms of attention, cinema really is the daddy of all media!
Mike Follett
CEO Lumen Research

Real Brands, Real Impact

Panache & Brightfish Podcast: How Cinema Advertising Is Evolving

In case you have 44 minutes and are in dire need of a podcast episode that will enlighten you on all things cinema, check out our beloved Florent on Le Podcast de Panache!
Read more

Campaign of the month – RGMA

The jury has decided and our Brightfish Cinema Campaign of the month goes to RGMA for their Alpha Romeo campaign.
Read more

Campaign of the Month – Kursaal Oostende

Presenting our cinema Campaign of the Month: Kursaal Oostende with a brilliant and beautiful ad with a pay off we can all believe in: The Power of Live.
Read more
More Articles

Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

Article 3. Privacy

The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy. By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).

Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.