Brightfish

Total focus. Zero distractions. Huge impact.

In a premium, high-attention environment, your brand earns more than visibility. Your brand deserves trust, recall, and admiration.

Cinema is more than a screen: it’s a stage for your brand to shine. Research shows that brands advertised in cinema enjoy a 40% increase in brand recall and a 142% lift in positive brand perception. Why? Because your story unfolds without distractions, in a context that enhances comprehension, trust, and emotional impact.

Whether you’re launching a new product, repositioning your brand, or strengthening awareness, the cinema delivers results you can measure. With 85% viewer attention and the power of storytelling on your side, brand-building becomes unforgettable.

And with Black Box, our unique and innovative research, we can test your product or brand from awareness to perception shifts. It’s brand science, not guesswork.

Try the free Campaign Planner tool

“We chose cinema to complement the Range Rover Sport’s TV campaign, building extra impact and desire during the campaign period.” 

Valentijn Braam – Communications Manager, Jaguar Land Rover Benelux, winner of campaign of the month January 2025

Why cinema matters for your brand awareness:

– 142% increase in positive brand image
– 85% of Belgian cinema visits reached

– 40% lift in brand recall compared to digital and Out Of Home advertising

Black Box

Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

Article 3. Privacy

The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy. By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).

Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.