News – Brightfish

Creative Case: Orange

For the release of the new Ghostbusters movie, we teamed up with Orange and created a match between the cinema experience and the core concept of the current Orange campaign.

Have your heard of the “Vogue 73 questions” on Youtube, where famous celebrities take you on a tour of their house while at the same time anwering 73 questions, asked by an off-screen voice? Well, this is exactly like that, but with only 5 questions, not on youtube and without any link to Vogue magazine whatsoever.

The Case of ICELANDAIR

Black Box, Brightfish’s market research tool, put – among other cases – the long format Icelandair ad to the test. The result were exceptional. Brand recognition and purchase intent shot through the roof. But don’t take our word for it. Here’s Nadia Abulrida.