Cinema for her pleasure: how to reach the female audience
Cinema brings together a wide array of audiences – families with children, teens, general viewers, and cultural seekers. Basically, everyone.
NEXT STOP: BARBIE LAND!
WARNING:
This is a Barbie-meme-free e-mail. Those are pretty rare these days, but here we are.
With the new Barbie movie coming up, we decided to put the trailer to the test in our Black Box. The results were, not surprising, excellent. Have a look at the video below to see where exactly the trailer managed to stir emotions and grab attention.
(sorry not sorry)
Need more info on how to measure your own ads? Check out whatisblackbox.be.
Have a GREAT summer, both in cinemas and beyond.
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https://www.brightfish.be/wp-content/uploads/2023/08/barbie_-_attention__emotion-720p.mp4
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Campaign of the Month – Visit Limburg
This months campaign of the month goes to… ✨Visit Limburg✨ with their beautiful 60 sec branding spot promoting tourism province
WE HAVE A TEAM!
The votes are in, the judges have made their arguments and the winners have been celebrated.
