Creative Case: Orange
For the release of the new Ghostbusters movie, we teamed up with Orange and created a match between the cinema
BACK TO SCHOOL?!
Because the summer belongs to cinema. Always has, always will.
Summer is when the Big Movies are out and people flock to the Big Screens en masse.
It’s great entertainment in a nice and cool environment and there’s
no need to put a towel on a beach chair in the early hours to make sure
you have the best seat in the house.
Summer means families
Our core audience during the summer holidays according to audience research*?
Young people, students taking a break from studying for their re-exams, and families.
And when you talk about families, you talk about school. So if you want to take advantage of big crowds, big content and the Back To School momentum,
cinema is where your ad should shine. And just in case you’d forgotten:
our Summer Promo is still very much alive and kicking.
* Novak audience research pre/during/post summer n=19.734
If you bring your ad to the Big Screen somewhere between now and 26/9, you’ll get
5 WEEKS FOR THE PRICE OF 4
9 WEEKS FOR THE PRICE OF 7.
And, finally, here’s another gentle reminder of the MEGA line-up
we’re expecting in June, July, August and September:
Got your sunscreen? Your sunglasses? Then get in touch with
Kim, Kelly, Lindsay or Johan for a dose of vitamin D even before the sun comes out!
Welcome to the Movies!
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