40 years of McCain

McCain ad banner with a man in a car outside and slogan: "Born to share"

Proud to look back at our successful ‘McCain 40 Years – Born to Share’ activation and partnership!

McCain took over Kinepolis Gent and Imagibraine with a 360° campaign, including a special Mission Families activation spot on the event day. On-site impact was strengthened through OOH presence in both cinemas and a McCain food truck at each location.

A strong, engaging an deliciously crispy celebration of 40 years of McCain!
For your very own creative activation: give us a call 😉

@Mccain @Stories by light

share this post

RELATED CASES

On the left Princess Peach and on the right Mario, both looking surprised, with white text: "This spring is going to be super"

April 2026, already a month to remember.

If you are considering putting your ads in cinema in April, here’s why you should stop worrying and love the opportunity.
Gray-black logo with a circular design. In the middle the logo of 'Brightfish'. Around the circle the text "Campaign of the Month". At the bottom of the date: September 2024.

Campaign Of The Month – September 2024

Starting this month, we are introducing the Campaign of the Month — a campaign chosen for its outstanding use of cinema, evaluated against several key criter…
Background of nature, holidays and a swimming pool, with a sun lounger with a man in the foreground, and the title: Blockbusters are in Bloom.

The summer blockbusters you can’t miss!

Everyone is predicting the same thing: it’s going to be an extremely hot summer. And we all know what that means: people in need of some cooling down.