Brightfish

40 years of McCain

McCain ad banner with a man in a car outside and slogan: "Born to share"
All News

Proud to look back at our successful ‘McCain 40 Years – Born to Share’ activation and partnership!

McCain took over Kinepolis Gent and Imagibraine with a 360° campaign, including a special Mission Families activation spot on the event day. On-site impact was strengthened through OOH presence in both cinemas and a McCain food truck at each location.

A strong, engaging an deliciously crispy celebration of 40 years of McCain!
For your very own creative activation: give us a call 😉

@Mccain @Stories by light

share this post

Back to overview

RELATED CASES

On the left Princess Peach and on the right Mario, both looking surprised, with white text: "This spring is going to be super"

April 2026, already a month to remember.

If you are considering putting your ads in cinema in April, here’s why you should stop worrying and love the opportunity.
Read more
Brightfish Weekly 49 promoting Renaissance: A Film by Beyoncé and more, with Napoleon, Hunger Games, and Wish in last week's top 3.

BRIGHTFISH WEEKLY – W49

Your weekly nugget of cinema news! A look into the past and future of the Belgian cinema releases.
Read more
Promotional banner for the Brightfish Pub Quiz November 20, 2025 at Eldorado, Humbeek.

Pub Quiz 2025

We organized the second edition of our Pub Quiz. 12 brilliant teams went head to head, to win our trophy back from Space Belgium.
Read more