My favorite piece of creative work – Sophie Oome
My favorite piece of creative work is “Children’s choir starts bullying”
By the Brand: de opvoedingslijn
By the agency: Duval guillaume
The surprising twist in this campaign is both hilarious and thought-provoking. It sticks with me because you wouldn’t expect an innocent children’s choir to say such hurtful things. This mirrors how shocking it is when children bully other children.
RELATED CASES
BRIGHTFISH WEEKLY – W45
Your weekly nugget of cinema news! A look into the past and future of the Belgian cinema releases.
My favorite piece of creative work – Jari Tuyaerts
My favorite piece of creative work is the Nike “Take it to the next level” campaign from 2009, with commercial directed by Guy Ritchie.
ATTENTION & EMOTION
Cinema has long been recognized as a medium that captivates audiences and evokes deep emotional responses. Now, we have concrete evidence to support this cla…