The Bol.com cinematic universe
During the fall holidays, Bol.com took over the cinematic universe with sampling, digital signage visuals and – of course – a targeted campaign on the Big Screen.
Simone Monster (BOL): “BOL is the number 1 Saint Nicholas brand in Flanders. The Saint Nicholas campaign aims to increase the magic of this children’s holiday among parents and children. We do this with The Big Toy Book and The Big Toy App. By means of big screen cinema advertising, OOH in and around cinemas and a cinema activation, we optimally used the strengths of this magical medium to highlight both the Book and the App.” Simone Monster, Media Manager Bol.com”
Check out the case-movie here!
Special thanks to @Mindshare Belgium @DEPT® @Megawatt and Guidooh
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