The Campaign of the Month – PEUGEOT

✨ The Campaign of the Month is… PEUGEOT ✨

For its latest campaign, PEUGEOT celebrates one shared emotion: the pleasure of driving meets the magic of cinema. 🎬🚗

As Emmanuel Scheenaerts, Marketing Director at PEUGEOT, puts it: “Pleasure is at the heart of PEUGEOT. Cinema, the art of emotion, is the perfect place to bring this philosophy to life. It’s a natural fit. PEUGEOT has been part of iconic films for decades, from Les Tontons flingueurs and Columbo to Midnight in Paris and the Taxi saga. And let’s not forget memorable moments closer to home, like the world premiere of Spielberg’s Tintin at Place de Brouckère and the PEUGEOT 5008 campaign with Toy Story 3. A perfect blend of cars, cinema, and emotion.”

Congratulations to marketingteam of Peugeot, Emmanuel Scheenaerts, Accenture Song, Publicis Groupe Belgium and Johan Nelemans.

share this post

RELATED CASES

Florent with two women from Panache smiling next to each other on a blue background titled "Podcast Panache" in white and blue typography

Panache & Brightfish Podcast: How Cinema Advertising Is Evolving

In case you have 44 minutes and are in dire need of a podcast episode that will enlighten you on all things cinema, check out our beloved Florent on Le Podcast de Panache!

Campaign of the month – Adidas

An impressive cast, a well-told story, a product targeted to our audience. This Adidas campaign has it all.
Tron: Ares promotional image with the text "Who's watching Tron: Ares?"

Novak: Who’s watching Tron : Ares ?

We get it, you love data. Who are we to deny you? Thanks to Novak, we have been tracking audience profiles since several years on current and upcoming movies.  And now, we can share insights while the movie is still playing on screen. Pretty cool, right?