Brightfish

We Love Cinema Days: record number of participating cinemas

All News

From Wednesday 17 to Saturday 20 September 2025, the We Love Cinema Days return, celebrating twenty years of partnership with BNP Paribas Fortis.

For four days, film lovers can enjoy a special offer in all participating cinemas: buy 1 ticket + get 1 ticket free, valid for the same screening.

This year, 49 cinemas are taking part, fourteen more than last year. The participating venues represent 90% of Belgian box office attendance.

The We Love Cinema Days guarantee a diverse program tailored to a wide audience:

Avant-premieres and sneak previews:

including L’Étranger, the new film by François Ozon; Rembrandt starring Camille Cottin and Romain Duris; and a first look at an upcoming Flemish thriller to be released this autumn.

Meet & Greet with talent:

for instance, after the screening of the comedy Over de Grens, audiences can join a Q&A with lead actor Vincent Banić. Screenings will also be followed by debates and conferences, such as those around Un Monde Merveilleux and La Grande Ambizione.

(Re)discovering film classics and cult favorites:

including Twin Peaks and Blade Runner.

Recent box office hits back on the big screen:

such as Barbie, A Star is Born, and Mad Max: Fury Road.

Family program:

through the Disney Junior Cinema Club, specially designed for young children and their parents, with accessible screenings and side activities.

With this mix of blockbusters, new releases, classics, and children’s programming, cinemas will be transformed into a four-day celebration of the seventh art.

“For this edition, we have put together an exceptionally varied program that will appeal to both young and old, and that marks the start of the autumn cinema season in the best possible way,”
emphasizes Philippe Adam-Leenaerdt, Director Business Development at Brightfish.

The full program and all practical information are available at welovecinema.be.

Contact: Philippe Adam-Leenaerdt, p.adam@brightfish.be

share this post

Back to overview

RELATED CASES

SCIFI AND MORE IN 2024

Grab your popcorn, folks, and join me in the front row of some of my most anticipated cinematic rollercoasters.
Read more

Cinema for her pleasure: how to reach the female audience

Cinema brings together a wide array of audiences – families with children, teens, general viewers, and cultural seekers. Basically, everyone. It’s cinema.
Read more

VIP Night: FERRARI

From time to time, we gather our clients in the warm embrace of a cinema auditorium for a lovely VIP night. Check out the vibe of our Ferrari-night here.
Read more

Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

Article 3. Privacy

The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy. By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).

Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.