My favorite piece of creative work – Lisa Decré

Photograph in circular design of Lisa Decré, Young Lion competition PR, on a black background with red symbols, with Brightfish and Hey logos below and the title: "My favourite piece of creative work of all time"

BOARDS OF CHANGE 

 

Boards of Change brought the people of America to the polls.

Wooden boards from the black lives matters protests, full of messages about equality and justice, were used to create voting booths to call on people to vote effectively.

 

Why it’s so good?

A smart idea to translate the people’s message directly into an influential campaign to create a real impact.

 

https://activationideas.com/blog/boards-of-change

share this post

RELATED CASES

Sweater-style holiday graphic reading "Beautiful Wishes, Ugly Cards" with pixel art Christmas trees and the Brightfish eye logo.

The Brightfish ugly holiday cards

As the year is coming to a close, we want to wish you extremely Happy Holidays and an exceptionally great and beautiful 2025, Full of cinematic wonders, grea…
Eurobest 2025 Belgian jury members on a red background.

Eurobest 2025: Belgian Jury members

Eurobest is where Europe’s brightest creative minds shine, celebrating the very best in advertising, marketing, and communications.
Person in a beanie outdoors with the Black Box by Brightfish logo.

The Case of ICELANDAIR

Black Box, Brightfish’s market research tool, put – among other cases – the long format Icelandair ad to the test. The result were exceptional. Brand recogni…