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The Young Lions: WE GOT THEM!

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A dedicated jury of hard-working media professionals has done it: 7 teams of #YoungCreatives and #Marketers have been selected to take on the challenge of defending our small country in the big Palais des Festival in Cannes.

Belgium will, for the very first time and with special thanks to Hey! for sponsoring, be represented in all 7 #YoungLions categories at the Cannes Lions International Festival of Creativity in June.

And here they finally are, the 14 heroes on their way to global fame:

 

DESIGN

 

DIGITAL

 

FILM

 

MARKETERS

 

MEDIA

 

PR

 

PRINT

 

Here’s Johan Roelandt, DVLR DDB, jury president:

“It was an inspiring day for all jury members. The young teams surprised us with their fresh take on the existing  concept for hey! brand. Especially in the category design the level of excellence  was very high and it was pretty hard to choose a winning team. All the work was good, but some of it was great and we are sure the winners will make all of us proud in Cannes.”

If you want to get to know the teams better or simply find out what they’re up to in Cannes, you can follow their (future) adventures on Instagram @younglionsbelgium.

Thank you again to the lovely people at Hey! and especially thank you to everyone who participated this year. In case you want to go for it again next year: don’t be a stranger!

Good luck to everyone. We’re all counting on you.

 

Thank you to our jury Kim Temmerman Guy Spaey Miguel Aguza Claire DELABRE Delphine Lenel Jan Macken Fiona Boyle

 

And our Lions, DESIGN: Eline Dewulf Jasper De Lange DIGITAL: Maxime Vanormelingen Mathias Renaux FILM: Ella Van Cappellen Sophie Oome MARKETERS: Jari Tuyaerts Loïc Maritte MEDIA: Jasper Macken Noa elise Luiten PR: Isah Waes Lisa Decré PRINT: Lukas Vos Glenn Van Den Herrewegen

 

 

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Article 1. Organization

The competition, which is part of the ‘Brightfish Movie Poster’ campaign, is organized by Brightfish NV, Eeuwfeestlaan 20, 1020 Brussels. No correspondence or telephone conversations will be held about the course of the competition or the application of the regulations.

Article 2. Participation

Any employee of a company within the sector of advertisers, media agencies or creative agencies may participate, with the exception of the employees of the organizers, the companies (including staff and employees) involved in the organization of the competition. Only fully completed answer forms are eligible to enter the competition. You can only participate once. A maximum of one prize will be awarded per participating company. In the event of multiple answers, entries or submissions, Brightfish will only take the first entry received into account.

Article 3. Privacy

The personal data that Brightfish NV collects about the participants will only be used in function of this competition and will not be further shared with third parties. For further questions regarding how Brightfish handles personal data, you can always refer to Brightfish’s general privacy conditions: brightfish.be/privacy-policy. By participating, every participant automatically grants Brightfish NV the right to publish his/her personal details as winner(s).

Article 4. Prizes

Entrants who answer correctly to the competition questions will be eligible for the top prize of a 1-week cinema campaign during the summer of 2026. The prize is not convertible into cash or other goods or services. When a prize has been awarded, Brightfish NV cannot be held responsible for damage or loss of the prize by the postal services or a delay in receipt. Printing, spelling and typesetting or other such errors cannot be invoked as grounds for any obligations whatsoever on the part of Brightfish.

Article 5. Regulations

Participation in the competition, organized by Brightfish, immediately implies the unconditional acceptance of these regulations. The prize draw is overseen by Brightfish. The decisions are unchallengeable and irrevocable. Any disputes fall under the exclusive jurisdiction of the courts of Brussels or Ghent. Brightfish may change certain parts of these regulations for organizational or legal reasons, without prior notice or further notice afterwards. Period of participation is valid between 30/03/26 and 04/05/26.