Orange Creative Inspiration Day – 04/07/24
One sunny day in the entire week and that was the exact day the gorgeous crew of Orange and her agencies decided to recreate the vibe of Cannes in the comfort of a cinema.
Innovative tech, heartfelt discussions, a creative thunderstorm and way too much pizza. Thank you Miguel for setting this up. Let’s do this again soon.
My favorite piece of creative work – Isah Waes
The Tampon Book is one of my favorite PR cases. In its simplicity, it’s a very clever way to raise awareness about a social problem, and most importantly:
My favorite piece of creative work – Lukas Vos
‘Dear Brother’ may no longer be my favorite ad, but it’s the one that made me fall in love with advertising.
My favorite piece of creative work – Glenn Van den Herrewegen
Modern advertising often lacks the ‘wow’ factor. But this campaign definitely has it. To this day I keep thinking back on how to connect smart insight to meaningful solutions.
My favorite piece of creative work – Lisa Decré
A smart idea to translate the people’s message directly into an influential campaign to create a real impact.
My favorite piece of creative work – Sophie Oome
My favorite piece of creative work is “Children’s choir starts bullying” The surprising twist in this campaign is both hilarious and thought-provoking.
My favorite piece of creative work – Ella Van Cappellen
‘Save Ralph’ has always stuck with me since the first time I saw it. Everything about this video is spot on: from the documentary style to all the little details.
My favorite piece of creative work – Noa Luiten
This is one of many favorites that shows what advertising for me is about: taking a different look at everyday things.
My favorite piece of creative work – Jasper Macken
My all time favourite is probably one of the most cliché answers, but my all-time favourite campaign remains “the Think Different/Crazy Ones campaign” by TBWA and Lee Clow.
My favorite piece of creative work – Jasper De Lange
I’m not quite sure if this my favourite work of all time, but it’s definitely one of the most memorable campaigns I’ve seen recently.