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Spoiler Alert 03/10

We were excited to bring an improved and even more insightful experience with our second edition of SPOILER ALERT.

Campaign Of The Month – September 2024

Starting this month, we are introducing the Campaign of the Month — a campaign chosen for its outstanding use of cinema, evaluated against several key criter…

The summer of cinema

The Summer of Cinema is in full swing!

The numbers are in!

The Summer of Cinema has begun with rising number of visitors week after week.

Orange Creative Inspiration Day – 04/07/24

One sunny day in the entire week and that was the exact day the gorgeous crew of Orange and her agencies decided to recreate the vibe of Cannes in the comfor…

My favorite piece of creative work – Isah Waes

The Tampon Book is one of my favorite PR cases. In its simplicity, it’s a very clever way to raise awareness about a social problem, and most importantly:

My favorite piece of creative work – Lukas Vos

‘Dear Brother’ may no longer be my favorite ad, but it’s the one that made me fall in love with advertising.

My favorite piece of creative work – Glenn Van den Herrewegen

Modern advertising often lacks the ‘wow’ factor. But this campaign  definitely has it. To this day I keep thinking back on how to connect smart insight to me…

My favorite piece of creative work – Lisa Decré

A smart idea to translate the people’s message directly into an influential campaign to create a real impact.