The Tampon Book is one of my favorite PR cases. In its simplicity, it’s a very clever way to raise awareness about a social problem, and most importantly:

‘Dear Brother’ may no longer be my favorite ad, but it’s the one that made me fall in love with advertising.

Modern advertising often lacks the ‘wow’ factor. But this campaign  definitely has it. To this day I keep thinking back on how to connect smart insight to me…

A smart idea to translate the people’s message directly into an influential campaign to create a real impact.

My favorite piece of creative work is “Children’s choir starts bullying” The surprising twist in this campaign is both hilarious and thought-provoking.

‘Save Ralph’ has always stuck with me since the first time I saw it. Everything about this video is spot on: from the documentary style to all the little det…

This is one of many favorites that shows what advertising for me is about: taking a different look at everyday things.

My all time favourite is probably one of the most cliché answers, but my all-time favourite campaign remains “the Think Different/Crazy Ones campaign” by TBW…