Campaign of the Month – Defensie
We’re starting 2026 with a powerful first campaign of the month, by Defensie.
By smartly linking its message to everyday situations, this cinema campaign managed to feel both familiar and emotionally engaging. Exactly the kind of storytelling that truly resonates on the big screen.
Novak: Who’s watching Tron : Ares ?
We get it, you love data. Who are we to deny you? Thanks to Novak, we have been tracking audience profiles since several years on current and upcoming movies. And now, we can share insights while the movie is still playing on screen. Pretty cool, right?